Fireside Spat: Diverse Paths to an Omnichannel Patient Experience

Join us for a fireside chat (and in some cases, a spat), an engaging discussion that delves into the transformative role of digital doors in healthcare and how to set and deploy an effective digital doors strategy. Digital doors are more than technological innovations; they serve as comprehensive gateways that revolutionize healthcare interactions and create an omnichannel consumer experience. This creates significant enhancements—elevating patient engagement, increasing satisfaction through convenience, reducing patient no-shows, accelerating access, and streamlining financial operations like billing and collections. However, the journey is riddled with challenges. Obstacles proliferate, such as misaligned strategic roadmaps, resistance from providers adapting to new operational demands, and the complexities of selecting the right technologies from numerous alternatives. If not skillfully managed, these challenges can lead to dissatisfaction and wasted resources. The point-counterpoint discussion will highlight contrasting strategies of two pioneering organizations as they integrate digital doors within different major EHR systems.