

The Long Game: A Startup–Health System Partnership at Scale
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This session is part of the Emerge Experience and additional registration is required.
Explore how Geisinger and TigerConnect grew a pilot into an enterprise-scale collaboration. Join Dr. Jonathan Slotkin, Geisinger’s Chief Medical Officer, and TigerConnect founder Brad Brooks as they share a 15-year journey from early experimentation to systemwide deployment. Hear the inside playbook: shared vision, executive sponsorship, disciplined governance, transparent data, and relentless iteration across sites and service lines. Learn how co-creation with frontline leaders, role clarity, and operations-ready program management sustained momentum and trust through each expansion milestone—from initial cohorts to all associates and 12 million messages a month. A candid, behind-the-scenes case study in scaling a startup–health system partnership.

