Register Your Interest — Closing the Expectation Gap: AI-Guided Patient Experiences That Actually Work

NOTE: Only qualified HIMSS26 attendees who are logged in to their HIMSS26 Account will be able to register their interest for this session.

Patients trained by ChatGPT, Alexa, and Amazon Rufus now expect plain-language answers, empathetic guidance, and personalized next steps from every brand — including yours. Most health systems aren't there yet. This session bridges the gap. Adeline Ashley shares the Agentic Loop framework (Observe, Decide, Act, Learn) and real examples of how consumer brands and leading payers are redefining what patients expect. The second half shifts to a fireside chat with MERGE: where does your organization's loop break, what does the right operating model look like, and what's the one thing you can do this quarter?