AI‑Driven GTM Strategies for Today’s Provider Realities

In this session, Tray Chamberlin (Alexander Group) and Michael Rolla (Vida Health) explore how Digital Health organizations can realign their go‑to‑market models to meet today’s evolving buying criteria. Through a live interview, we will unpack how leading organizations are navigating these dynamics, providing value through AI‑powered clinical enablement, workflow optimization and evidence‑backed outcomes. Attendees will walk away with actionable insights on value proposition redesign, omnichannel ROI messaging, talent model evolution and strategies to help providers increase efficiency, enhance patient care and weather financial instability.