Bridging Digital Worlds: Identity Federation Strategies Across B2B and B2C Ecosystems

This session is part of the Interoperability & HIE Preconference Forum and additional registration is required.

This session examines the evolving landscape of digital identity federation, exploring how healthcare organizations can implement unified identity strategies that seamlessly serve both business-to-business (B2B) and business-to-consumer (B2C) use cases. Participants will discover the unique challenges and opportunities presented by each ecosystem, from enterprise partner authentication to consumer login integration. The session covers architectural considerations, protocol selection, user experience optimization, and security frameworks that enable organizations to create cohesive identity experiences across diverse digital touchpoints while maintaining appropriate trust levels and compliance requirements.