AI-Powered Pharma Marketing: Eliminating Waste, Maximizing Impact

Global spending on pharmaceutical sales and marketing has reached tens of billions of dollars annually, yet up to 30% of marketing content is wasted due to failure in reaching the right target customers. This inefficiency not only reduces return on investment but also delays access to innovative therapies for patients.

InsighTCROSS is an AI-driven decision-support software developed to eliminate such waste and maximize sales revenue. By integrating physician-level behavioral data with real-world sales outcomes, InsighTCROSS enables pharmaceutical companies to identify the most effective activities and optimal customer segments with high precision.

In this session, we will introduce the platform’s new capability to predict and identify physicians with a high likelihood of adopting newly launched drugs—a task traditionally considered extremely difficult. Real-world use case will be presented to demonstrate how AI-driven optimization transforms marketing and sales strategies, leading to measurable improvements in productivity, ROI, and speed-to-market.