Compliance Meets Connection: Personalizing Digital Healthcare Engagement

Compliance Meets Connection: Personalizing Digital Healthcare Engagement

Wednesday, March 5, 2025 2:30 PM to 2:50 PM · 20 min. (US/Pacific)
Patient Engagement 365 Theater
Patient Engagement 365
Technology

Information

From large insurers to health tech startups, digital touchpoints are becoming more critical to patient and user engagement. Compliance with regulations like HIPAA are also becoming more crucial and complex. In this session, Branch, the only mobile measurement partner (MMP) offering HIPAA-eligible solutions, will explore how healthcare organizations can balance growth and compliance while delivering personalized digital experiences.


Key Takeaways:


How to deliver secure, personalized digital touchpoints that drive patient engagement and cost savings.
Real-world examples of balancing compliance goals with growth and innovation.

Sub-Topic Category
Digital Health Transformation
Target Audience
Chief Digital Officer/Chief Digital Health OfficerCMIO/CMO
Format
20-Minute Show Floor Session
BranchC3718-06Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Palo Alto, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers

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